Role: art Director & designer / Deliverable: Messaging, Social media Graphics, Cover design
berra
freelance 2021
During my extensive tenure as a freelancer, I assumed the role of Art Director and Designer for Yogi, a music artist based in Brooklyn, NY, who has consistently entrusted me with the creative direction of cover art and track lists for numerous projects over the years. In my latest collaboration with Yogi on the "BERRA" project, my objective was to meticulously curate a fitting color palette and typography that authentically conveyed the essence of the music. Leveraging the client-provided photography, I meticulously crafted both the cover and track list, ensuring a harmonious visual representation that encapsulated the artistic vision and emotional resonance of the client's work. This experience underscored my ability to translate musical themes into compelling visual narratives while maintaining a longstanding and collaborative client relationship.
berra
freelance 2021
The tracklist graphic for the "BERRA" project showcases a deliberate use of distinct typography while maintaining consistent thematic elements derived from the cover art. This intentional design approach ensures a seamless visual continuity between the cover and the track list, contributing to a cohesive and unified presentation. By harmonizing typography variations with shared visual elements, I aimed to create a synchronized aesthetic that not only complements the overall design language but also enhances the overall user experience, allowing for a cohesive and engaging representation of the musical project.
YOVO
Freelance 2020
In 2020, I spearheaded the YOVO project, taking charge of both the cover art and tracklist graphic. Entrusted with full creative control, my objective was to encapsulate the desired ambiance for the album through visually compelling and cohesive graphics.
YOVO
Freelance 2020
For the project's track list, I collaborated closely with the client to ensure accurate sequencing and finalization of the designs, maintaining a meticulous and organized approach.
EMPEROR GRIM
BEYOND AVERAGE DREAMS
FREELANCE 2022
I crafted the cover art for a collaborative mixtape, working closely with the clients who provided reference pictures and ideas. In my role as the graphic designer, I translated their vision into a cohesive and visually engaging graphic, ensuring alignment with their creative input and expectations.
hOT TALK
BEYOND AVERAGE DREAMS
FREELANCE 2020
"Hot Talk" marked my initial graphic contribution to Yogi. The objective was to fashion bespoke typography, mirroring the project's title, with a deliberate focus on delivering a clean, simple, and bold visual presentation.
