In the summer of 2023, I joined Sleep Soul's Social Media Marketing team as the graphic designer for content. I curated visuals posted on their Twitter, Youtube Shorts, and Instagram platforms. Sleep Soul, a contemporary R&B-infused approach to baby sleep music, harmonizes calming R&B melodies with white, pink, and brown noise soundscapes, curated by Jhené Aiko.
The content achieved remarkable engagement, with post views exceeding 1.6 million and garnering 20,000 likes.
The content creation process followed a meticulously planned content calendar developed by the marketing team. In tandem with regular brainstorming sessions during team meetings, we collectively identified optimal content and trends aligned with the brand's identity. This strategic approach ensured that the content produced for Sleep Soul resonated effectively with the target audience and upheld the brand's image.